As 2024 comes to a close, we reflect on a year full of growth, challenges and achievements. From launching campaigns that captured global attention to championing our clients’ stories, we’ve had an amazing journey and we’re excited to share some of our proudest moments.
A Personal and Professional Balancing Act
The first half of the year saw our founder Sophie adjusting to life as a mum of two, mastering sleep routines and weaning, while occasionally leveraging her expertise to get her children featured in the media – starting their public profiles early! As she returned from maternity leave, team Tuesday continued to make strides, delivering impactful stories and measurable results.
Bringing Events to Life Across the UK
The rest of the year was action-packed, with our team curating six UK events. A particular highlight was Liverpool Slush’D, the North West’s most founder-focused event. Featuring a star-studded speaker line-up and a carefully designed program tailored to every stage of the startup and scale-up journey, Slush’D was a huge success. Results included:
- 22 pieces of PR coverage, with post-event highlights syndicated globally by Yahoo and MSN.
- 1 national news journalist in attendance, further amplifying the event’s impact.
- Significant digital growth: Instagram following up 36% and LinkedIn engagement up 35%
Contributing to a key Labour Party Conference Roundtable on harnessing startups and scale-ups for growth. Chaired by Baroness Jones, Minister for the Future Digital Economy, this event reflected our commitment to innovation and policy progress.
Brand and Product Launches
We were thrilled to support some incredible projects that made waves in their respective industries:
- PRing the launch of DearBump: We secured top-tier global coverage in Forbes and FemTech Insider, and guided founder Emma Jarvis through a media storm after her LinkedIn post went viral. An exclusive in City AM ensured her voice was heard far and wide.
- Designing and delivering a brand strategy, narrative, visual identity, and website for a luxury golf experiences brand, elevating their digital presence and storytelling.
- Collaborating on a stunning new website for the Leadership Impact School, handling the site map, content, and seamless delivery with the developer.
Lighting Up the Stage Off-West End
This year, we also stepped into the world of theater by promoting the London debut of a one-woman comedy and improv show for long time client, the exceptionally talented Em Stroud:
- Secured 7 x pieces of targeted media coverage and local radio broadcast attention.
- Designed and delivered eye-catching flyers and social assets.
Achieved a sold-out show and generated excitement for the 2025 UK tour.
Looking Ahead to 2025
As we wrap up 2024, we’re brimming with excitement for the year ahead. This year has been a testament to the power of storytelling, strategic thinking and collaboration. Thank you to all our clients, partners, and friends who made these milestones possible. Here’s to more unforgettable moments in 2025!
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