The Tuesday Media Storybuilding Workshop
STRATEGIC STORYTELLING
Define and align your brand story
A clear, compelling brand story is the foundation of success. Whether you’re launching a new business, brand, or product or refining your value proposition, our Storybuilding Workshop is the crucial first step in the process.
This immersive, strategic session brings key stakeholders together to align on vision, audience, messaging, and goals, setting the stage for powerful, consistent marketing.
What to Expect
This process allows your team to:
- Step back from the day-to-day for deeper, strategic thinking
- Gain alignment and consensus across key stakeholders
- Uncover new insights that strengthen your brand positioning
- Get inspired and excited about your brand’s future
In a collaborative, high-energy session, we will work through:
- Goals & objectives – define what success looks like.
- Strategic vision – establish a clear long-term direction.
- Target audiences & market – identify your ideal customers and positioning.
- Brand story – shape a compelling, authentic narrative.
- Value proposition – articulate what makes you stand out.
From Strategy to Execution
Following the workshop, we take the insights and conduct creative ideation and strategic development. Within 3-4 weeks, we present your Storybuilding Roadmap in person which includes:
- Refined objectives and goals
- Compelling brand story that resonates with your audience
- Structured value proposition, tailored for different formats
- The roadmap for success, outlining PR and marketing priorities
- Tactical and creative ideas for telling your story
Once the strategy is approved, we move into execution, using our Fractional CMO agency approach to oversee the implementation of the plan, manage deliverables and evaluate and share progress.
“Sophie and the team at Tuesday have been instrumental in helping me to organise all of the different pieces of work I engage in, into something that I can communicate to future customers and other stakeholders. Tuesday are diligent, attentive and have excellent commercial and political nous.”
Jonny Clark, Angel Investor and Entrepreneur
CEO Capital Enterprise
Why This Matters
A strong brand story fuels marketing, PR and business growth. The Storybuilding Workshop ensures that your entire team is aligned, inspired and ready to execute a compelling and consistent marketing strategy that delivers real impact.
Let’s build your story and take your brand to the next level.
Get in touch to book your workshop today.
“What an incredible, liberating and inspiring experience! Not only was the Storybuilding Workshop fun, it completely changed and focused how we look at the company. Tuesday’s workshop is essential for anyone starting up, who’s lost their way, bringing together a new team or is about to embark on a big marketing push.”
Maria Lois, Director
BENGO MEDIA
Ready to change tomorrow?
Join the changemakers and visionaries who are transforming possibilities into reality. Together with innovators, placemakers, and pioneers, we’re building a future worth talking about.