CASE STUDY
Showcasing Manchester as a leading innovation destination
The Story
Funded by UK Research and Innovation (UKRI), Capital Enterprise created and delivered a year-long AI accelerator in partnership with Turing Innovation Catalyst (TIC), putting Manchester on the map as a hub for AI and Deep Tech. They built a thriving ecosystem through accelerators, Demo Days, investor connections and partnerships with research hubs and universities. As funding closed, we showcased their success by gathering founder insights and commissioning a national survey that uncovered surprising, newsworthy data. The resulting story landed national and international coverage, securing Manchester’s reputation as a competitive AI innovation destination and strengthening the case for continued investment into tech ecosystems and startup support programmes.
‘Tuesday shared my story to the right people to drive impact’
16
Pieces of coverage
508K
Estimated views
128M
Audience
1
Print coverage
3
Invitation for CEO to speak at a conference
3
Pieces of post event coverage
When Capital Enterprise needed to prove the impact of their work building Manchester’s AI and Deep Tech ecosystem and stand out from the Turing Innovation Catalyst’s own PR efforts, they turned to Tuesday.
We unearthed founder stories and commissioned a national survey to generate fresh, newsworthy data.
The result? A distinct, compelling narrative that landed local, regional, national, and international coverage, cementing Manchester’s reputation as a competitive AI innovation hub and strengthening the case for continued UKRI investment.
We combined founder interviews, ecosystem success stories and original research to create a “made-for-media” package. This approach delivered a positive, high-visibility story to decision makers, highlighting Manchester’s role on the national AI stage and positioning Capital Enterprise as a driving force behind the city’s growth in this transformative sector.
‘I can recommend Tuesday without reservation’
OUR APPROACH
Discovery & Strategy
- Articulated Capital Enterprise’s unique role in Manchester’s AI ecosystem
- Uncovered unique story angle from Founder interviews
- Commissioned original research to gather surprising, nationally representative data
- Secured an exclusive with a national journalist who was briefed and present at the demo day
Execution
- Built several stories from original data to pitch to different target media
- Commissioned infographics that told the story.
- Packaged data and stories into press releases and visuals
- Worked with client to package original report into a present that was unveiled by the CEO during his Demo Day keynote
- Invited national journalist to attend the day and secured an exclusive
Key Results
- 16 x pieces of PR coverage, reaching an audience of 128M with 508K estimated views
- 1 x print feature in the Manchester Evening News
- Client received invitations for the CEO to speak at Digital leader’s Summit in Manchester
- 3 x pieces of post-event coverage, extending campaign impact
“Sophie and her team went above and beyond for us, turning a story about a startup accelerator Demo Day in Manchester into a nationally-relevant piece of research that drove coverage across the tech media ecosystem and continues to spark exciting new conversations. I can recommend Tuesday Media as partners for public relations and media work without reservation.”
Ben Casement-Stoll, Head of Communications
Capital Enterprise
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