CASE STUDY
Horace Panter & Beano’s 80th Birthday
The Story
Bringing Punk Attitude to Pop Art: The Beano at 80
Following the success of our campaign for RedHouse Originals’ Trooping the Colour exhibition, the gallery turned to us again with another challenge: how to generate fresh media excitement for a well-traveled show making its final stop in Harrogate. The exhibition, featuring a collection of paintings and silkscreen prints by Horace Panter—artist and bassist of The Specials—reimagined The Beano’s iconic characters as pop art classics, celebrating the comic’s 80th anniversary. With the show having already toured the UK, we needed a standout angle to capture media attention.
‘We’re absolutely delighted with Tuesday…’
6
Pieces of coverage
588m
Online readership
356k
Estimated coverage views
159
Social shares
56
Average domain authority
1
Broadcast coverage
RedHouse Originals wanted to reach beyond the traditional art world and engage a broader audience. By tapping into nostalgia, music culture, and the rebellious spirit of The Beano, we positioned the exhibition as more than just a showcase—it became a celebration of British pop culture with a punk twist. Our challenge was to craft a narrative that would resonate across national media, music fans, and cultural commentators alike.
‘We really enjoyed working with Tuesday’
OUR APPROACH
Discovery & Strategy
- Identified two key media hooks: these were new works and the exhibition coincided with The Specials’ first EP release in years.
- Positioned Horace Panter’s pop art reinvention of The Beano characters as a bold, punk-inspired tribute to British pop culture.
- Crafted a tailored media strategy to reach both art lovers and music fans, expanding the gallery’s usual audience.
Campaign Execution
- Developed tailored media pitches that highlighted Panter’s unique crossover between art and music.
- Secured widespread media coverage, including features in Fred Perry’s Subculture and British Ideas Corporation.
- Landed a high-profile broadcast segment on BBC News, giving the exhibition national visibility.
- Engaged niche and fan-based media outlets to tap into The Beano’s nostalgic and cultural appeal.
Key Results
- National broadcast exposure with a dedicated segment on BBC News.
- Targeted coverage in music, art, and cultural publications, expanding RedHouse’s audience reach.
- Increased gallery footfall, drawing both art collectors and Beano fans to the exhibition.
- Strengthened RedHouse Originals’ reputation as a gallery curating culturally relevant and commercially successful exhibitions.
“Once again we were delighted with the calibre of coverage secured by Tuesday, including name checks for RedHouse in several new publications and the BBC radio broadcast was a highlight.”
Richard McTague, Managing Director
RedHouse Originals
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