CASE STUDY
Jonny Clark
The Story
At the intersection of business, technology, and the political economy, Jonny Clark is more than an investor, founder and community builder – he is a Startographer, mapping the way for early stage tech startups.
Jonny is the CEO of Capital Enterprise, the UK’s leading not-for-profit organisation dedicated to helping startups – and the places they grow – thrive. As a visionary angel investor (named SeedLegals Angel Investor of the Year 2024), founding member of Baltic Ventures and co-founder of GDPR Defender, he has a relentless drive to support early-stage tech ventures. His influence extends beyond investments, shaping Liverpool’s startup ecosystem through initiatives like Startup Grind Liverpool and the groundbreaking Liverpool Slush’d the most founder-focused event in the North West. Jonny pitched and ultimately won the confidence from SlushHQ to bear the community brand name of the world’s most prestigious startup conference. He curated and hosted Liverpool Slush’D in both 2023 and 2024 with Tuesday Media helping to curate and promote both events.
‘Tuesday shared my story to the right people to drive impact’
23
Pieces of coverage
34.9m
Audience
25
Brand mentions
106
SEO links
3
Journalist briefings
1
Piece in world’s most read news site
We worked with Jonny to distill and articulate his brand narrative. Our Storybuilding Workshop shaped a compelling identity that reflects his mission: to chart the course for entrepreneurs navigating the path to startup success.
‘Tuesday has brought clarity and structure to my vision’
OUR APPROACH
Storybuilding
- Conducted in-depth story-building workshop to uncover brand essence
- Developed distinctive positioning – The Startographer
- Created compelling brand narrative and key messages
- Created content calendar with monthly storytelling moments, enabling a pipeline of ‘always on’ news, blogs and opinion
Execution
- Curated programme of networking and thought leadership events
- Regular, targeted PR, media coverage and journalistic engagement
- Stakeholder engagement
- Creative direction and execution of new photography
- Launched Substack channel to build a direct audience
Key Results
- 21 media placements spanning national, regional, local, trade, business, and technology outlets
- He secured high-value consultancy and paid opportunities, aligned with his long-term vision
- Facilitated a roundtable, hosted by Jonny, for key stakeholders in the Liverpool tech ecosystem
- An exclusive national news feature secured his position as a leading voice in Liverpool’s startup scene
“Tuesday has helped me bring clarity and structure to my vision and mission, transforming a collection of ideas, connections and stories into a powerful, cohesive narrative. ”
Jonny Clark, Entrepreneur, Investor, Community Leader
Startographer
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