If you’re looking to grow your business, one of the first places you should start is content marketing. The ideal content marketing strategy can vary from brand to brand – and one size does not fit all when it comes to content marketing.
We’ve narrowed down the basics of content marketing services so you know exactly what to expect when you hire a content marketing company to take care of your strategy. Read on to learn more about content marketing, including the key forms of content creation in content marketing and how content marketing services typically measure results.
What is Content Marketing?
Content marketing is one of the most effective ways to build your brand, generate traffic, and improve conversion rates. In essence, content marketing is the creation of content that is useful and relevant – and this can come in a variety of forms such as emails and email campaigns, tweets, blog posts, and many more.
An effective content marketing strategy will use SEO – search engine optimisation. SEO content marketing aims at driving traffic to your site and improving authority. All content writing should include aspects of SEO – a combination of including keywords, integrating links, and improving the user experience. Content marketing and SEO go hand in hand and can be combined to grow your business’s online presence and authority on the Search Engines’ Results Pages “SERPs”.
Producing content on a regular basis, regardless on which channel it is posted, is an important step to improving your brand and driving traffic. For example, creating regular blog posts that are relevant to your business will increase the trust between the customer and your brand, making them more likely to choose you when they’re looking to buy.
Content marketing can also be a great way to share information about your business – for example, case studies, what you do, and how you can help your potential customers. Some businesses, especially e-commerce businesses, will write buyer guides to help their readers / audience make a decision about what to buy, or what to consider when making a purchase.
Creating and sharing engaging content can build your audience and even increase your number of clients. One of the core aims of content marketing is to grow the amount of traffic to your website – and ultimately generate more business. Content marketing is about being seen online, and being relevant to your audience – and is a key part of any inbound marketing strategy.
Key Forms of Content Creation in Content Marketing
Content creation can come in many forms – but in terms of content marketing, you typically find blogs, infographics, ebooks, and of course, web copy (e.g location pages, service pages, and collection pages). Here are some of the ways that content marketing services will use content to grow your business.
Blogs are one of the most commonly used forms of content in any content strategy – the ultimate way to drive website traffic and increase brand awareness. A quality content marketing service will create authentic, authoritative, and optimised content to get your site ranking on the search engine results pages.
Regular blog posting to your website is the best way to gain organic traffic to your site. To write optimised content, you need to conduct keyword research so you have an idea of what relevant keywords you’ll need to integrate into your content.
To ensure that Google begins to rank your blog posts, your blog content should be relevant to your business. For example, if you sell makeup, then some blog ideas could be ‘Lipstick vs Lipgloss’ or ‘Best Foundation for Oily Skin’. However, there may be certain considerations as to what you should and shouldn’t include in your content according to the EAT principle – Expertise, Authoritativeness, and Trustworthiness.
Another form of content that content marketing services can use to generate traffic to your site is infographics. Content marketing services can create a compelling narrative that is explained in an illustrative way , with the help of content writers and graphic designers. Not all content has to be written – images can effectively tell a story and engage potential clients.
If you’re looking for a quality content marketing service, it may be worth checking that they do ebooks. At Tuesday Media, our expert content marketing team can create eBooks and white papers to convey information in the best way. We can also include eye-catching graphics to grab the attention of readers and potential customers.
As opposed to blog posts, ebooks and white papers feature well-researched and analytical content that informs readers about a certain topic. Expertly completed eBooks will reflect your brand perfectly, from the logos and brand image to the tone of voice.
In 2022, social media is more relevant than ever. First of all, social media can be useful when it comes to promoting new and existing content such as blogs – as well as guiding traffic to your website.
Creating relevant and engaging content on social media channels such as Facebook, Twitter, Linkedin and Instagram can help you to build a relationship with potential customers, and open up an effective line of communication.
Blogs, infographics, ebooks and social media aren’t the full story when it comes to content marketing – another key form of content is web copy. Creating new copy for your website or optimising existing content can help your website build authority, which can significantly boost its ranking on Google and the other SERPs.
At Tuesday Media, we can ensure that your web copy is suitably authoritative by using data-focused content on your web pages. This can be in the form of location pages, collection pages, service pages, landing pages, and even ‘about us’ pages. All web copy should be designed to generate leads and drive conversions.
How To Measure Results
Without an effective strategy and a way to measure results, you’re essentially flipping the coin – it could work, but it might not. Creating content is always an investment of time. To make the most of your investment, set content marketing goals to a measure your progress and see the results for yourself, proving the impact of your marketing efforts to stakeholders.
If you choose a quality content marketing service to deal with the content marketing aspect of your business, they will use metrics to measure the effectiveness of the marketing campaign. Some common key metrics include:
- Page views
- Conversion rates
- Comments on blogs and social media
- Subscriptions (blogs, email, social media etc)
- Web traffic/ organic traffic
- Domain ranking
- Product sales
The best metrics to use can vary from business to business, and the most effective content marketing plans are tailored to the business.
If you’re looking for a quality content marketing service that produces results, look no further than Tuesday Media. Contact our content marketing team today to discuss how we can help you with expert digital content marketing campaigns.