At Tuesday Media, we believe that the overall aim of a PR strategy is to work with companies to find their voice and articulate your proposition, finding out what it is exactly that makes you stand out from a crowd of people within the same industry.
We raise awareness and take part in conversations, suggesting ways to improve your brand as a whole. PR strategies are similar to marketing strategies, as the two are used to help spread messages efficiently and maintain an outstanding reputation.
PR might be difficult to understand if you aren’t familiar with it. Knowing the basics of what PR entails can help give you an idea of what you need to include in your strategy.
If you’re new to PR and want more insight on what happens in a PR strategy and why it’s crucial for companies to have one, read on.
What is PR?
PR stands for public relations and is the practice of using various forms of media to promote your company, the services you offer, and any relevant, interesting news or business updates such as award nominations.
The most efficient way to spread information about your company is by using PR. Although PR is similar to marketing strategies and branding, PR doesn’t use logos and other marketing materials as frequently, focusing more on communication.
PR strategies are important in any company or organisation, regardless of its size. Defining how a company deals with and communicates with people such as journalists, customers and partners, PR professionals act as storytellers, managing to get your story out there to the public.
Well-structured PR strategies lead to increased engagement, more website traffic and connections to both online and real-life communities.
Creating A PR Strategy
When creating a PR strategy, the first thing you need to do is start with a goal, asking yourself questions and thinking about your desired outcome – what do you want to happen from using this strategy?
Setting Objectives to Reach Your Goal
Having objectives in place is key when you’re creating a PR strategy. Looking back at methods that have been used by your company in the past and finding out what worked and what didn’t is a simple way to know what to prioritise.
Objectives such as raising brand awareness, increased website clicks, site traffic and a boost in sales should all be on the list of goals within your strategy.
For many companies, financial struggles can be recurring, preventing reaching some of the goals you want to set. Being patient and making your goals both realistic and achievable depending on your company’s financial statement is a better approach.
Identify Your Target Audience
Knowing your target audience will help you structure your PR strategy more effectively. By confirming which audience you’re aiming to reach, PR professionals can identify media outlets to make way for the stories you want to share.
Whether you’re deciding how to write a press release or creating ways to promote your services across your social media platforms, having your target audience in mind at all times is essential.
Once you have a clear vision of how you’re going to reach your target audience, you can then start tailoring your content and key messages to be even more specific to consumers to increase buy-in.
Knowing the clear messages that you want to communicate with your audience is important, but something more important is your messages being able to draw people in with specific attributes.
Your key messages should be simple, memorable, engaging and relevant. Whether you’re putting your messages across social media or through more traditional public relations tactics such as general press, TV, radio or print media publications, your number one aim should be to have an impact on the reader.
Whether your PR strategy is short-term or long-term, the duration doesn’t make a difference in how much effort you need to put in to make sure your key messages stand out in a crowd of people in the same industry.
Using PR tools such as blogs and podcasts should be part of your PR strategy. Although not every company has sufficient funding to increase its brand awareness as much as it’d like to, there are still many free PR tools that can be taken advantage of.
Basic social media posts, tagging features and email newsletters are all free ways to still promote your company.
After deciding on what tactics you’re going to use and the approach you’re going to take in your PR strategy, you need to conclude how you’re going to measure results.
Measuring how much of your content and press releases leads back to your website or gains additional media coverage helps you to determine whether your current strategy is effective or not.
If you’re adamant about gaining extensive engagement from a wider audience, equalling better results and company growth, use PR outreach.
The process of reaching out to influencers and journalists can provide a large amount of extra coverage for your company, and this is something Tuesday Media can assist with thanks to our long list of journalistic contacts.
How Tuesday Media Can Help
At Tuesday Media, we aim to secure your company positive publicity, using exposure and endorsements and building brand trust. We look at what makes your company unique in your industry and use those attributes in publications.
We work alongside our clients in great depth to ensure that we can find their voice – by doing so, we can share positive stories and increase engagement.
Tuesday Media look closely at what we can draw out and spread across to an audience of people to gain your company increased engagement and customer interaction, we use our expertise and professional knowledge to pitch and sell to a variety of media on your behalf.
We believe having a good public relations strategy in place can be beneficial for the growth of your company, which is why we’re so passionate about getting great results for our clients.
We include SEO (search engine optimisation) into our PR, securing links back to your website (backlinks), with the aim of boosting your rankings and positioning your company as domain authority.
If you have consistent social media management to support your PR, with additional assistance from the professionals at Tuesday Media, you should achieve excellent results.