Most Popular Media Relations Outlets

Most Popular Media Relations Outlets

Having a list of popular media relations outlets is crucial. All PR agencies should have a strategy in place – these strategies are usually put in place to ensure all PR efforts run smoothly and to plan.

At Tuesday Media, we work collaboratively with businesses who want to get their story out to the right audience. With an extensive network of journalistic contacts, our team know who to approach at the right time. Sharing stories is what we do – we are class A storytellers, bringing the right attention from the public to businesses across the UK.

Your story is the most powerful thing you own and nobody can steal it. Tuesday Media are a communications agency with a difference – not only are we significantly different to other agencies within the same industry, but we use specialist methods and techniques to draw out important information about your business.

With a team full of professional storytellers, it’s our goal to bring light to your stories. We combine PR, journalism and advertising to get ultimate results. Using our knowledge and expertise, we work with clients with the aim of finding their voice. If you’d like to find out more about the type of media outlets we target, read on.

 

Main Media Outlets

Deciding on what media outlets you’re going to target is something that should be done in the initial stage of your strategy. Tuesday Media get to the bottom of what makes your business stand out in a crowd of competitors – our goal is to provide the right stories to the correct media at the perfect time.

It’s important to reach out to the right outlets, especially if you want your news to do well and gain attraction from your target audience. Common media outlets examples are newspapers, online news outlets, radio stations, television channels, reporters and journalists.

However, simply sharing your story with every outlet possible isn’t the best approach. Instead, we will get under the skin of your brand to determine the right media outlets to aim for. Continue reading to find out why each media outlet is beneficial for storytellers and why they should be targeted to increase online engagement.

 

Newspapers

Newspapers are one of the most popular forms of media. Having been a source of news since they first started circulating back in the 17th century, newspapers are a great place to send your press releases. With one in four adults in the UK reading newspapers daily, there’s no surprise that they sit at the top of the list regarding the best media outlets.

Instead of targeting bigger newspaper companies, we work towards getting your story published in the right media, even if it means focusing on smaller newspapers. The main goal is to reach the right audience – the main focus should be to reach the kind of people who will have a genuine interest in your story and business.

Once your story gets picked up, there’s a potential that other newspapers show an interest in the stories you have to share. If this happens, a wider audience can be reached and you’ll have increased traction.

 

Online News Outlets

Although classic paper form newspapers are a great place to start when you’re wanting your story to be published, online news outlets could grasp your target audience’s attention. With the world becoming more reliant on technology each day, sharing your story with an online publication could be beneficial.

If a younger group of people are who you’re trying to reach, using an online news outlet to publish your press release could help. Our team tailor a plan for both your business and story, reaching out to the best-suited media outlets to achieve optimal results.

 

Radio Stations

Radio stations are an effective way for your press release to be heard by a vast amount of people at once. People listen to the radio every day, whether it be in the house or on the way to work. Approaching radio stations and podcast hosts means your press release can be broadcast to a varied audience – this could have many advantages if you’re not set on a target audience.

Radios are the heartbeat of communities, providing local news to an array of people. People listen to the radio to stay updated with what’s going on in their region including traffic updates, general news, weather reports and stories from the district. Audiences can go away after hearing your press release and searching for your business.

 

Television Channels

Watching TV is something households across the country do every day. Each mainstream channel has news programmes that are watched by millions to keep up with important information regarding both the world and the country. With the main news streams being shown on the likes of BBC and ITV, we believe that regardless of the television channel we target, a large audience will be reached.

Deciding on who to contact in regard to your press release is something that our team plan out carefully. At Tuesday Media, we care about brand visibility and how you’re portrayed through the media.

This is why we work with you so closely – to ensure we can all work towards achieving the same excellent results.

 

Journalists

The definition of a journalist is someone who writes news stories for various media. Not only do journalists gather information, but they also process stories into new-worthy media and then take it forward. It’s always good to have individuals to reach out to, especially when they’ve worked on similar press releases before.

Aiming for big publications isn’t always achievable, and even though you could imagine this method could have better results, it isn’t always the case. You might find that approaching influential journalists could equal greater success. Our team maintain close relationships with both reporters and journalists, keeping them in mind for future clients.

Tuesday Media likes to further develop pre-existing relationships with journalists – this makes reaching out to them a lot easier in future events. We keep a tight-knit relationship with journalists and see them as an extension of our business partners. Our list of journalistic contacts has continued to grow alongside us.

 

How Tuesday Media Can Help

We help set the tone for your business, implementing your tone of voice into all your strategies, from PR to marketing. Our team have the experience and education to get your story out there, getting under the skin of your target audience. We have a plan of everything that’s required in order to get you the most beneficial results.

With more clients approaching us in 2022, we look forward to working with new businesses. We use data to track the results of your press release, meaning we can see what works well and what to edit out in future releases. Tuesday Media combine SEO, content marketing and inbound marketing into everything that we do. If you need navigation and guidance from a team of PR professionals, contact us to discuss how we can help you.

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