The Importance Of Digital Marketing

The Importance Of Digital Marketing

Digital marketing is an important aspect of marketing, used by companies around the world. Also commonly known as online marketing, digital marketing is internet based, performed through technologies including mobile phones, computers and other various online platforms.

Whether you’re a digital marketing agency or not, many businesses benefit from having a digital marketing strategy. Having an integrated strategy integrated to help improve future digital marketing campaigns is essential, it can be hard creating a strategy, especially if you’re just starting out in the world of marketing – this is why Tuesday Media are here to help.

Understanding the importance of digital marketing is crucial when you own a company, but our team know how difficult it can be to conduct a strategy and also stay on top of insights and maintain an online presence – this is why we do it for you. To find out more about digital marketing and how Tuesday Media can help, continue reading.


What is Digital Marketing?

Used by many companies across the globe, digital marketing is used to reach wider audiences through online platforms and social media. Electronic devices are used by specialists within the marketing field to promote or advertise both their products and services with the aim of increasing sales and leads.

At Tuesday Media, we use a range of techniques mixed with our expertise and knowledge to help clients with their marketing needs, integrating inbound marketing into our strategies. We dedicate time and effort to our planning, with the initial goal of finding your brand voice and what makes you stand out from others in the industry.

Having a well-structured digital marketing plan can not only help make more people aware of your brand but also allows you to target a new audience by using strategic, digital marketing methods to widen your general reach. Digital marketing can include a variety of different forms, some of which we’re going to go over in this article.


Social Media Marketing

Everyone is familiar with social media, which is why it’s so highly regarded in marketing strategies. Unlike your typical influencer, marketers approach social media differently, looking for calculated ways to boost performance rates and form online relationships by increasing followers and putting out engaging content.

Not all social media channels work the same, which is why so many businesses fail when it comes to getting good results from their strategies. Social media platforms such as Instagram and Twitter can reach an array of audiences with the help of hashtags and share relevant, interesting content.

The most effective social media marketing is managing to turn a consumer into a customer, diverting them away from your social channels for a period of time to search the web and find out more about your business – if you manage to lead your followers to your website, you’re doing something right.


Search Engine Optimisation

SEO (Search Engine Optimisation) is a search engine marketing technique used within digital marketing strategies to improve website traffic and rank your company higher in Google search results.

Regardless of whether you’re a small or large company, there’s an extensive list of advantages to welcoming SEO into your existing and new strategies.

We make sure to find anything that could be stopping your website from ranking on Google, later using our expertise to ensure relevant keywords are being used in your online content – this is something that allows you to be found on Google before competitors.

Our team of professionals works with you collaboratively to find your target audience, going on to strategically create content that will come up on search pages when people look for specific products and services. We use SEO alongside a structured PR plan that also involves inbound marketing.

Using expert software, we’re able to efficiently include SEO into your digital marketing plan, with the aim to make your brand more discoverable on the web as well as on social media platforms – we manage and report on an ongoing basis, making it easier for us to alter any existing plans to ensure your goals are still exceeded.

Many agencies that provide digital marketing services don’t include SEO, but at Tuesday Media, our results have proven that using a mix of both traditional and modern methods equals better results.


Affiliate Marketing

Online marketing has grown in recent years, especially on platforms such as Instagram and TikTok. Affiliate marketing, typically known as influencer marketing, can be extremely beneficial for companies to make use of when they’re wanting to create more awareness around a story, service or product release.

Social media influencers are paid to promote products (similar to sponsored posts), with the aim of their audience making the purchase themselves through your website. This style of marketing is a perfect way to expand your reach and grow followers online – our team know who to contact and looks for influencers that already have an audience similar to the one you’re trying to reach.

Influencers usually post an image or video to their social media platforms, promoting your services and products to their followers. This method can achieve great results, which is why we include it in strategies depending on our client’s brand.


Why is Digital Marketing so Important?

Digital marketing is one of the most affordable, efficient and effective marketing methods. There are many free digital marketing techniques to use, but ensuring you’re using them to your advantage can be hard – this is where Tuesday Media can step in.

With the majority of the population owning smartphones, it’s essential to integrate digital marketing when it comes to planning your marketing strategy. Maintaining an online presence is key in this day in age, and great things can come of that when you have the right agency to guide you.

Being class-A storytellers and experts in the industry isn’t the only thing that sets us apart from other agencies, our services are provided with only the best results in mind at all times. View our services for more information about the results that we can achieve.

If you’re interested in finding out more about us here at Tuesday Media, feel free to contact a member of our team today. We look forward to hearing from potential clients.

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