Tuesday Media
The storytelling agency
Many companies steer away from repurposing content, dedicating time to creating fresh content for their audience to see. Frequent social media content creation is essential, but it might not be as effective as you hope it to be – sharing your existing content with a wider audience can be more beneficial than creating new content …
Digital marketing is an important aspect of marketing, used by companies around the world. Also commonly known as online marketing, digital marketing is internet based, performed through technologies including mobile phones, computers and other various online platforms. Whether you’re a digital marketing agency or not, many businesses benefit from having a digital marketing strategy. Having …
A media pitch can help tell your story in numerous ways. Media pitches are short forms of communication that take place between yourself and a journalist, broadcast network or publication. The main goal of a media pitch is to make the people you’re approaching see that your story is newsworthy and interesting, persuading them to …
Working alongside a well-respected PR agency has an array of benefits. Although many people like to think that they’re professionals in their field of work, it’s always good to have advice and guidance from experts who specialise in a specific area that you might need help with. Briefing an agency can be daunting, but at …
Content writing is used for online marketing purposes, allowing businesses to showcase their creative skills and attract leads whilst providing relevant information for their audience. Positive connections can be made through good content writing, especially if consumers keep returning for more. All content marketing strategies should include quality and unique content writing, with it being …
Creating social media content is never easy – you have to find out who your target audience is and put much time and effort into your marketing strategies beforehand. The overall goal of creating social media content is to increase your website traffic and gain more engagement. Many companies use social media platforms to better …
Knowing how to write SEO content can be hard. No matter the industry you’re working in, providing well-written content to produce for your audience is key. Producing good content can draw your audience in if you make it both interesting and engaging. Establishing a strong online presence is crucial if you want to impress your …
Measuring PR success is hugely important – not only does it help you better your performance, but it also allows you to see if your strategy is working or not. PR performance can be measured across social media platforms and websites, showing you what has the most impact and if your methods are giving you …
All PR agencies should set goals within their marketing campaign strategy. Setting goals for your business can help you achieve targets and focus on the future. Coming up with new ideas and goals for your business can be difficult – at Tuesday Media, we work collaboratively with our clients to find their voice, set their …
Having a list of popular media relations outlets is crucial. All PR agencies should have a strategy in place – these strategies are usually put in place to ensure all PR efforts run smoothly and to plan. At Tuesday Media, we work collaboratively with businesses who want to get their story out to the right …
Preparing for a media interview can be a long and tedious process, but once you know how to do it properly, it won’t prove to be so difficult. It can be exciting when the media contacts you for a feature story, or when your PR team lands you a press interview, so making sure you’re …
When you brief a public relations agency, it means you’ve compiled documents of your work and expectations that conclude on whether you should hire them. A brief generally contains information about your business, your current position as well as your aspirations and goals for future campaigns. A PR brief is usually shared with around four …
Content marketing is one of the most efficient ways to build brand trust, promote your business and create online relationships with your target audience. With multiple benefits, content marketing also boosts revenue, improves conversion and establishes authority. Although your content marketing strategy could appear to be going well, you should be checking your analytics and …
Mental health has been a topical issue for many years now, but the conversation has widened since the pandemic. March 2020 came as a surprise to us, and our whole world changed. People could not go outside, go to work, or converse with colleagues. All the things that may help a person get by. It …
There are many benefits when you have good online engagement. Reaching a wider audience online can help your business grow in many ways, which is why it’s so important to strive for increasing your overall online engagement and set it as a goal within your strategy. If you’re interested in finding out more about why …
Digital PR is commonly used among businesses that need help boosting brand awareness, using methods that work most efficiently online. Although similar to traditional PR, digital PR reaches a wider audience with techniques that can’t be used offline. The aim of digital PR is to create and improve your online presence in general, intending to …
Content marketing is a strategy that’s commonly used to attract and engage a target audience. By producing videos, posts, blogs and other various forms of media, you can increase brand awareness. Content marketing is hugely important and should be integrated into any marketing strategy. Without content marketing, your company could struggle to maintain interest from …
At Tuesday Media, we believe that the overall aim of a PR strategy is to work with companies to find their voice and articulate your proposition, finding out what it is exactly that makes you stand out from a crowd of people within the same industry. We raise awareness and take part in conversations, suggesting …
Social media is key if you want to keep your brand relevant. Regardless of whether you’re just starting up or have become an established business, the benefits of social media are endless and can help any business grow exceedingly when used alongside public relations. Whether it’s a blog or Instagram post, creating top-quality content for …
A well-crafted public relations campaign is vital if you\’re wanting to persuade your audience to use your product or services over similar competitors. A strategic public relations campaign is key if you\’re wanting to raise the profile of your company. You can expect to see a big burst of activity that involves different types of …
“Those who tell stories rule the world” said Plato – a mantra that we live by on Tuesday. Every day, we work with exciting brands, businesses and individuals to understand, distil and articulate their stories. The Campfire is a bulletin to share some of these stories with our wider community in the hope that you …
Digital PR and Search Engine Optimisation (SEO) can be difficult to understand if you haven’t had any prior experience in using both to achieve top results for your business. Digital PR helps boost your brand’s visibility, as well as helps to drive traffic to your website. The combination of both digital PR and SEO has …
Having a successful content marketing plan is key when running a business. Not only can it help you feel organised and well-prepped for the coming weeks ahead, but it can also help you see your aims and objectives more clearly, making reaching deadlines a little smoother. Once you’ve created a content plan, you will find …
One of the most important things for an organisation or business is to have the ability to market products and services using a good PR strategy. Two of the different ways in which PR can be completed are through either proactive or reactive media relations. Both form an integral part of a fully functioning press …
