Category: Media Relations

One of the most important things for an organisation or business is to have the ability to market products and services using a good PR strategy. Two of the different ways in which PR can be completed are through either proactive or reactive media relations. Both form an integral part of a fully functioning press

In 2022, more businesses are opting to implement media relations into their marketing efforts – but what exactly does media relations entail? More importantly, what is the purpose of media relations? That is what we are going to explore in this blog post. Read on to learn more about the world of media relations, what

People who work in media relations and those who work in public relations share similar skills, goals, and roles – but what exactly are the differences between the two? They sound pretty similar and the terms may be used interchangeably – but the two are actually pretty different at the core. In 2022, the lines