Knowing how to publicise company news can be difficult if you’ve had little to no previous experience reaching out to the media. The easiest way to get your story across to the correct group of media outlets is by working alongside a well-established, trusted PR company such as Tuesday Media. Collaboratively working alongside a team
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Media relations is all about maintaining close-knit relationships with media outlets, especially with journalistic contacts that have previously given you business coverage. Building brand awareness is essential in the world of marketing if you’re wanting to expand your audience – having media relations can help achieve this. At Tuesday Media, we know the importance of
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A media pitch can help tell your story in numerous ways. Media pitches are short forms of communication that take place between yourself and a journalist, broadcast network or publication. The main goal of a media pitch is to make the people you’re approaching see that your story is newsworthy and interesting, persuading them to
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Creating social media content is never easy – you have to find out who your target audience is and put much time and effort into your marketing strategies beforehand. The overall goal of creating social media content is to increase your website traffic and gain more engagement. Many companies use social media platforms to better
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Having a list of popular media relations outlets is crucial. All PR agencies should have a strategy in place – these strategies are usually put in place to ensure all PR efforts run smoothly and to plan. At Tuesday Media, we work collaboratively with businesses who want to get their story out to the right
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Preparing for a media interview can be a long and tedious process, but once you know how to do it properly, it won’t prove to be so difficult. It can be exciting when the media contacts you for a feature story, or when your PR team lands you a press interview, so making sure you’re
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Social media is key if you want to keep your brand relevant. Regardless of whether you’re just starting up or have become an established business, the benefits of social media are endless and can help any business grow exceedingly when used alongside public relations. Whether it’s a blog or Instagram post, creating top-quality content for
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One of the most important things for an organisation or business is to have the ability to market products and services using a good PR strategy. Two of the different ways in which PR can be completed are through either proactive or reactive media relations. Both form an integral part of a fully functioning press
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In 2022, more businesses are opting to implement media relations into their marketing efforts – but what exactly does media relations entail? More importantly, what is the purpose of media relations? That is what we are going to explore in this blog post. Read on to learn more about the world of media relations, what
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People who work in media relations and those who work in public relations share similar skills, goals, and roles – but what exactly are the differences between the two? They sound pretty similar and the terms may be used interchangeably – but the two are actually pretty different at the core. In 2022, the lines
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