Public relations and advertising are crucial tools for businesses to use. Both can help brands of all sizes reach a relevant target audience, allowing them to communicate with the group of people they aim to reach. It can be hard to understand the difference between public relations and advertising, which is why it’s useful to
READ MORE
Storytelling is used in everyday life, whether that be in conversation or through business channels. Every business has a story to tell, but it’s how we tell that story that matters. If you’re just starting out in the world of business, it can be hard to know how to tell your story and get it
READ MORE
A media pitch can help tell your story in numerous ways. Media pitches are short forms of communication that take place between yourself and a journalist, broadcast network or publication. The main goal of a media pitch is to make the people you’re approaching see that your story is newsworthy and interesting, persuading them to
READ MORE
Working alongside a well-respected PR agency has an array of benefits. Although many people like to think that they’re professionals in their field of work, it’s always good to have advice and guidance from experts who specialise in a specific area that you might need help with. Briefing an agency can be daunting, but at
READ MORE
Measuring PR success is hugely important – not only does it help you better your performance, but it also allows you to see if your strategy is working or not. PR performance can be measured across social media platforms and websites, showing you what has the most impact and if your methods are giving you
READ MORE
When you brief a public relations agency, it means you’ve compiled documents of your work and expectations that conclude on whether you should hire them. A brief generally contains information about your business, your current position as well as your aspirations and goals for future campaigns. A PR brief is usually shared with around four
READ MORE
Mental health has been a topical issue for many years now, but the conversation has widened since the pandemic. March 2020 came as a surprise to us, and our whole world changed. People could not go outside, go to work, or converse with colleagues. All the things that may help a person get by. It
READ MORE
At Tuesday Media, we believe that the overall aim of a PR strategy is to work with companies to find their voice and articulate your proposition, finding out what it is exactly that makes you stand out from a crowd of people within the same industry. We raise awareness and take part in conversations, suggesting
READ MORE
Social media is key if you want to keep your brand relevant. Regardless of whether you’re just starting up or have become an established business, the benefits of social media are endless and can help any business grow exceedingly when used alongside public relations. Whether it’s a blog or Instagram post, creating top-quality content for
READ MORE
A well-crafted public relations campaign is vital if you’re wanting to persuade your audience to use your product or services over similar competitors. A strategic public relations campaign is key if you’re wanting to raise the profile of your company. You can expect to see a big burst of activity that involves different types of
READ MORE
