Category: PR

What To Expect From A Public Relations Campaign

What To Expect From A Public Relations Campaign

A well-crafted public relations campaign is vital if you’re wanting to persuade your audience to use your product or services over similar competitors. A strategic public relations campaign is key if you’re wanting to raise the profile of your company. You can expect to see a big burst of activity that involves different types of

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Components You Need In A PR Strategy

Components You Need In A PR Strategy

PR can improve a business in countless ways. Whether your business is a small start-up or an established brand, a quality PR campaign can take your business to the next level. Although the most effective PR strategies are always tailored to your bespoke requirements, all good PR campaigns consider the following components. Read on to

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The Differences Between PR And Marketing

The Differences Between PR And Marketing

In 2022, the lines between PR and marketing are more blurred than ever. The two share many similarities, and public relations and marketing can work together as part of the marketing mix to build your brand, increase traffic, and make more sales. That being said, PR and marketing are not the same. In this post,

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World Mental Health day logo

3 of the best mental health PR campaigns

Today is World Mental Health Day –  a day that was founded in 1992 to raise awareness of mental health issues and advocate against social stigma. World Mental Health Day is growing every year. As brands begin to recognise that purpose-driven campaigns are key to engaging consumers, many are creating impactful campaigns. To celebrate World

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SEO and PR

SEO & PR Event

On Tuesday 27thNovember we’re co-hosting How to Combine SEO & PR to Superpower your Online Lead Generation at Brighton’s Grand Central with Search Seven. This event will focus on how combining SEO tactics with a killer content strategy can increase your exposure online. As well as an informative presentation on the history of SEO, there

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Ladies laughing into a microphone

Telling stories that count

It warms our hearts to tell stories that change the world. Here’s some great campaigns we’ve  been privileged to work on recently.   Boosting heritage restoration fundraising campaign Iconic Brighton Unitarian Church built by local architect Amon Henry Wilds and modelled on the ancient Temple of Theseus in Athens, is once again in need of help. They

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Stack of notebooks

Are you finding it hard to tell your story?

Can you tell your story?  Your story is the most powerful thing you own. Unlike your products, services, or even your USP, nobody can copy it. If you can communicate your story in a compelling way, you’re going to come out ahead of the competition.  But before you can tell your own story, you have

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Brand Communication

Top tips for successful brand communication

Being part of the conversation is vital for brand success. We espouse the holy triumvirate of SEO + PR + Content as a great place to start drawing in audiences and to drive your bottom line. But how can you be sure your brand communication stands out from the crowd? Our friends at Digital Content

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Write better headlines

How to write better headlines

Headlines are important I can’t emphasise too much just how important headlines are. If you were in catering, they’d be your TripAdvisor review, menu and Fred the Maître d’ – all in one. Like the smell of fresh baking bread, a good headline draws people in. If it’s really, really good they don’t have to

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Powerpoint Presentation Formatting

Is your Powerpoint presentation design on point?

We all know the importance of the client pitch. But if you don’t look slick, you’re already several points behind, because when you only had 60 minutes or less to impress, you have to look the part. Whilst we definitely don’t advocate style over substance, we do think that all your marketing collateral, be it documents

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