Balmonds


Creating tangible ROI with national press coverage

Brief – generate sales and create mass awareness of a new brand name

Made by a loyal, resourceful team of founder/owners who believed that the commercial world of skincare was letting people down by being dishonest and ineffective; this range of skincare for people prone to allergies and eczema, or with sensitive or dry skin, was a success story amongst ‘those in the know’.

But their competitors, who made bold and unsubstantiated claims, were stealing a march on them in the media. Not only that, but the brand was having a name change and it was our task to help them launch with impact to a national audience, with a focus on their signature product, Skin Salvation.

We were challenged by Balmonds to undertake a PR campaign that showed tangible ROI, at the same time as putting their new brand name on the map.

Challenge


We were challenged by Balmonds to undertake a PR campaign that showed tangible ROI, at the same time as putting their new brand name on the map.

The process

Building the Balmonds story

In our initial storybuilding workshop, we helped Balmonds to tease out the brand personality and identity, their place in the market and key value proposition. We were then able to author the brand story and a series of key messages to take to the media.

Strategy comes naturally

Our unique proposition as an agency is to bring in the right talent to fulfil the brief. Once we understood that case study placement in the consumer national media was key, we assembled a hand-picked team of PR experts with the relevant experience to hit the brief.

Balmonds takes off

Our team interviewed the case studies and using our knowledge of what would work in the media, wrote the stories and created a narrative that was consistent with the new brand messaging. We then pitched the stories to the media using our little black book of journalistic contacts.

“We’re absolutely delighted with Tuesday, who smashed their targets and our expectations. We can’t wait for phase 2.”

Balmond’s

Natalie Balmond, Founder

Results

Headlines calling Skin Salvation ‘miracle cream’ generated record sales and shot the product to #1 in Amazon’s Best Beauty Buy.

The coverage generated in The Sun, MailOnline, Metro and others had an instant impact on sales with Balmonds turning over in the tens of thousands on the day the story went live.

Balmonds’ Google Analytics showed an exponential increase in visitors to their website following the media interest.

Powerful image-led coverage for Maria’s story in national media including Daily Mail, The Sun and the Mirror.

Impactful coverage for Georgia’s story in Daily Mail and The Sun.

16

Pieces of coverage

79

Average domain authoritye

4.19k

Social shares

7

Links from coverage

1.29m

Estimated coverage views

605m

Online readership

Raise visibility. Drive traffic. Convert leads.

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