Our strategy focused on telling the story of the damage, whilst increasing Brighton Unitarian Church’s profile on social media, to show how much of a contribution it makes to community cultural life.
We provided social media consultancy to help the church to maximise their existing Facebook page with new content, calls to action and events pages. We helped to write copy and a strategy for outreach to the church’s friends, members and users of the space to ask them to follow, like and spread the word.
We used our knowledge of how to package a story for the media and our contacts with journalists to release the story to local, regional, heritage and cultural press.
When further, damage was uncovered that added an additional £71,000 to the repair bill, we had to move the story on to instil a sense of urgency. This time we ramped up with broadcast coverage, securing coverage on a popular local radio show, as well as deploying a word of mouth and social media campaign, targeting local community groups and pages.