Fusion Yoga Events
Driving event ticket sales for immersive yoga and sound journey
Brief
Yoga teacher and former TV presenter Caleb Jude Packham approached us to help him to promote his company Fusion Yoga Events and, specifically, his forthcoming outdoor yoga class, Lotus Rising.
Although Caleb had a strong following on his own social media feeds, there was no real presence on Instagram for the overarching Fusion Yoga Events brand.
We were tasked with building the Fusion Yoga Events profile on Instagram and Facebook, spreading awareness, amplifying reach and promoting the event in the fortnight leading up to Lotus Rising.
Ultimately, we needed to achieve ticket sales for the event, filling 80 yoga mats in two weeks.
Challenge
Our challenge was to create awareness of the Fusion Yoga brand and sell out all 80 tickets in extremely tight timescale.
Strategy
We turned around the project within a few days, putting in place the following solution:
— Instagram campaign:
Using existing imagery, we posted daily from the Fusion Yoga Events account to create a buzz and a build up to the event.
We created daily Instagram stories to build excitement and anticipation.
— Management of paid Facebook campaign:
We ran a paid Facebook campaign throughout the 14 days to boost awareness online, targeted at key demographics.
“Tuesday Media helped us to build awareness around the Fusion Yoga Events brand and the Lotus Rising event, ultimately resulting in selling out the event.”
Fusion Yoga Events
Caleb Jude Packham, Owner
— Word of mouth campaign:
We used our own strong influencer network and executed a word of mouth campaign; posting to relevant groups and forums, including spiritual interest groups, music groups, men’s health and yoga in London and the South East.
We specifically created the unique hashtag #LotusRisingLondon for this campaign and tracked its progress across Facebook and Instagram.
On the day, our Social Media expert documented the event, posting photos, videos and Instagram stories in real time. Afterwards, we gave the client a folder containing all of these assets to keep for future marketing and promotional purposes.
Results
871 clicks to campaign URL
All tickets sold
Total Campaign Reach – 19,570
Cost per person reached– £0.06
Campaign ROI– 143%
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