CASE STUDY
Liverpool Slush’d: the North West’s most founder-focused tech event
The Story
After the success of the inaugural Liverpool Slush’D in 2023, we set out to make the 2024 edition even bigger and more impactful. Positioned as “the North’s foremost founder-focused event,” the day was carefully designed to provide actionable insights across every stage of a startup’s journey. With a powerhouse lineup of speakers, live investor pitching and headline-worthy announcements, we helped Director Jonny Clark create a high-energy, content-rich experience. Our marketing, PR and social media efforts amplified the event’s reach, resulting in a 75% boost in LinkedIn engagement and increased Instagram following by 36%. Strategic media outreach secured local, regional, national and global headlines.
‘Team Tuesday smashed it…’
22
Pieces of PR coverage
1
National news journalist in attendance
75%
Increase in LinkedIn engagement
36%
Increase in Instagram following
3
World class speakers
3
Pieces of post-event organic media coverage
When Liverpool Slush’D returned in 2024, we had one goal: top 2023’s success. We positioned it as the North’s must-attend tech founder gathering and created a storytelling strategy that made it impossible to ignore. With high-profile speakers, compelling story angles and media coverage that packed a punch, we maximised impact.
Our influencer partnerships, behind-the-scenes content and social media buzz turbocharged engagement. The result? A standout event that not only showcased Liverpool’s thriving startup ecosystem but also delivered unmatched exposure and excitement.
‘Tuesday helped me deliver a hugely successful event’
OUR APPROACH
Discovery & Strategy
- Positioned the event as the go-to gathering for ambitious founders in the North.
- Curated event sessions to deliver value at every stage of a startup’s lifecycle, from pitching to VCs to scaling culture and diversity.
- Partnered with local hospitality businesses to enhance attendee experience and support independent Liverpool traders.
- Secured a star-studded lineup, including Piers Linney (Secret Millionaire and Dragon), Sir Robin Saxby (former ARM CEO), City AM UK Editor Jon Robinson, and Fredrik Hjelm (CEO VOI Technologies).
Campaign Execution
- PR-ed the event, as well as multiple clients. We crafted compelling story angles to keep momentum high and timed press releases to ensure maximum impact on the day.
- Ran a multi-channel social media campaign, collaborating with influencers to expand reach and filming case studies with Liverpool-based founders.
- Invited a key, national journalist from our little black book to attend and gather stories on the day
- A single, well-placed photo opportunity led to a global story syndicated on Yahoo and MSN.
Key Results
- Increased LinkedIn engagement by 75% through strategic collaborations and reposting attendee and speaker content.
- Increased Instagram folllowing by 36%
- Generated global media coverage. Liverpool Slush’D has also been namechecked in post event, organic media as an example of the emerging tech ecosystem in Liverpool City Region
- Strengthened Liverpool’s position as a thriving hub for startup innovation.
“Tuesday were instrumental in helping me find my voice and work out an engagement strategy that connected with my target audience and ultimately helped me to deliver a hugely successful event.”
Jonny Clark, Director
Liverpool Slush’D
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