A well-crafted public relations campaign is vital if you’re wanting to persuade your audience to use your product or services over similar competitors. A strategic public relations campaign is key if you’re wanting to raise the profile of your company. You can expect to see a big burst of activity that involves different types of
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Digital PR and Search Engine Optimisation (SEO) can be difficult to understand if you haven’t had any prior experience in using both to achieve top results for your business. Digital PR helps boost your brand’s visibility, as well as helps to drive traffic to your website. The combination of both digital PR and SEO has
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Having a successful content marketing plan is key when running a business. Not only can it help you feel organised and well-prepped for the coming weeks ahead, but it can also help you see your aims and objectives more clearly, making reaching deadlines a little smoother. Once you’ve created a content plan, you will find
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One of the most important things for an organisation or business is to have the ability to market products and services using a good PR strategy. Two of the different ways in which PR can be completed are through either proactive or reactive media relations. Both form an integral part of a fully functioning press
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In 2022, more businesses are opting to implement media relations into their marketing efforts – but what exactly does media relations entail? More importantly, what is the purpose of media relations? That is what we are going to explore in this blog post. Read on to learn more about the world of media relations, what
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PR can improve a business in countless ways. Whether your business is a small start-up or an established brand, a quality PR campaign can take your business to the next level. Although the most effective PR strategies are always tailored to your bespoke requirements, all good PR campaigns consider the following components. Read on to
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In 2022, digital PR is becoming increasingly more integral to a solid, creative and measurable PR strategy. More and more businesses are using digital PR or hiring a PR agency to improve their business, but what exactly is digital PR, and why is it so important? Read on to learn all about digital PR and
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One size does certainly not fit all when it comes to digital marketing – and what works for one business may not work for another. Too many businesses make the mistake of only creating blog post content – and although blog posts are highly effective, there are many more types of content that can be
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People who work in media relations and those who work in public relations share similar skills, goals, and roles – but what exactly are the differences between the two? They sound pretty similar and the terms may be used interchangeably – but the two are actually pretty different at the core. In 2022, the lines
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In 2022, the lines between PR and marketing are more blurred than ever. The two share many similarities, and public relations and marketing can work together as part of the marketing mix to build your brand, increase traffic, and make more sales. That being said, PR and marketing are not the same. In this post,
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