CASE STUDY
Balmonds: From Brand Story to Breakthrough Success
The Story
When an authentic skincare brand needed to relaunch under a new name, it faced a critical challenge: how to stand out in a market dominated by louder voices making bolder claims. With a loyal following among those in the know, Balmonds’ natural, effective products for sensitive skin deserve a bigger platform. Our challenge was to amplify their authentic story while delivering measurable sales results.
What followed was a masterclass in strategic storytelling – combining powerful customer narratives with targeted media outreach to transform a trusted local brand into a national success story. The result? Headlines declared their hero product a ‘miracle cream,’ record-breaking sales, and a brand identity that finally matched their market potential.
‘We’re absolutely delighted with Tuesday…’
16
Pieces of coverage
79
Average domain authority
4.19k
Social shares
7
Links from coverage
1.29m
Estimated coverage views
605m
Online readership
A trusted skincare brand for sensitive skin was undergoing a critical name change while facing aggressive competition from less authentic rivals making unsubstantiated claims. They needed to launch their new brand identity with impact, drive tangible sales, and establish national recognition for their hero product, Skin Salvation.
‘Tuesday smashed their targets and our expectations. We can’t wait for phase 2’
OUR APPROACH
Discovery & Strategy
- Conducted in-depth story-building workshops to uncover brand essence
- Developed distinctive positioning against the competitive landscape
- Created compelling brand narratives and key messages
- Assembled specialist PR team with national consumer media expertise
Campaign Execution
- Identified and developed powerful customer success stories
- Crafted media-ready narratives aligned with brand messaging
- Leveraged established media relationships for strategic placement
- Focused on high-impact national publications
Key Results
- The product reached #1 in Amazon’s Best Beauty category
- Generated substantial coverage in the national press
- Achieved record-breaking sales on campaign launch day
- Delivered a significant spike in website traffic
“We’re absolutely delighted with Tuesday, who smashed their targets and our expectations. We can’t wait for phase two.”
Natalie Balmond, Founder
BALMONDS
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