The Story
Leonard Cheshire, the UK’s largest voluntary sector provider supporting disabled people, marked its 70th anniversary alongside the RAF100 centenary with “Leonard Cheshire: A Pilot’s Story” an invitation-only aviation art exhibition at Mall Galleries in London.
Created by renowned aviation artist Graham Singleton, the exhibition brought to life Leonard Cheshire’s extraordinary journey from one of the RAF’s most decorated bomber pilots to a pioneering humanitarian.
Tuesday Media was brought in to ensure the exhibition reached beyond the gallery walls. By connecting the exhibition to the wider national moment around RAF100 and amplifying the cultural and historical significance of Cheshire’s story, we positioned it as a story of leadership, legacy and impact.
The result was targeted coverage across arts, military, and broadcast media, helping to reintroduce Leonard Cheshire’s story to new audiences and reinforce the charity’s ongoing mission.
Key Results
4 Pieces of highly targeted coverage
2 Print features (FlyPast, Military History Monthly)
1 National broadcast interview (BFBS)
2 Specialist military publications
1 Exhibition amplified beyond core audience
1 Arts and culture listing
When Leonard Cheshire needed to maximise visibility for a milestone cultural event and ensure their story resonated beyond an invitation-only audience, they turned to Tuesday Media.
We positioned the exhibition within a broader national narrative, tying together RAF100, cultural storytelling, and social impact.
The result? A compelling, human-led story that resonated across arts, military, and broadcast media that reconnected audiences with Leonard Cheshire’s legacy and the charity’s ongoing work.
OUR APPROACH
Discovery & Strategy
- Identified the intersection between RAF100, cultural storytelling and social impact
- Positioned Leonard Cheshire’s story as both historical and deeply relevant today
- Built a narrative around leadership, legacy and humanitarian impact
- Identified key media targets across arts, military and broadcast
Execution
- Led national PR outreach across arts and military press
- Secured listings and visibility through cultural platforms
- Positioned artist Graham Singleton as a media spokesperson
- Coordinated broadcast interview opportunity with BFBS
- Activated community engagement through RAF networks
Key Results
- Coverage across RAF community social media platforms
- Feature in ArtRabbit directory
- Broadcast interview secured on BFBS
- Support from partner networks including the Rag Club
- Additional print and broadcast PR coverage generated post-event
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