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Expanding into Norway

Jul 2, 2019 · Sophie Wilson

After only 18 months in business we are delighted to announce that we’ve completed our first international venture for RedHouse Originals and we\’ve added new clients to the roster, such as Hotel Chocolat’s beauty brand Rabot 1745.

Public Image by Aaron Schwartz

This month, contemporary art gallery RedHouse Originals selected us to promote their first international exhibition, Head, Heart, Hand in Norway.  Our unique agency model is based around a core team of specialists who create the strategy then assemble bespoke, agile client teams for each brief. Talent is sourced from our own home-grown community of senior freelancers, #tuesdaytalent.

Using this model, we were able to strategise in the UK, writing both English and Norwegian versions of the press release and tap into our pool of experts to performed media outreach on the ground in Oslo. As a result, we secured 10 x pieces of coverage with an online readership of 544k and our media outreach provoked two art sales enquiries.

Public Image by Aaron Schwartz

Richard McTague, Managing Director of RedHouse Originals said “following a series of very successful campaigns in which they secured national coverage for us and our artists last year, we are delighted to be partnering with Tuesday Media once again. This is a landmark exhibition, marking our first international expansion and it is great to be growing together along with our agency.”

PR Showcasing the Rabot Hero product range and new launches at a blogger and influencer event

Our new client Rabot 1745 is a luxurious cocoa-inspired beauty brand, offering a unique collection of nourishing botanical products. The range is inspired by the Caribbean paradise of Saint Lucia, the island home to the plantation that supplies Hotel Chocolat with ethically produced, high-quality cocoa beans. The brand bottles the love affair between St Lucia (it’s people, places and plants) and Hotel Chocolat. Rabot has chosen us for Consumer PR for its natural beauty range.

Consumer Coverage we secured for Balmonds in Tier 1 target media

Natural skin care brand Balmonds has also made the decision to retain us for Consumer PR services for the rest of 2019, following on from our successful national case study campaign that delivered significant return on investment.

Sophie Wilson, CEO and founder, Tuesday Media, says: “It is only our second year in business and we have achieved so much already, being shortlisted for two New Agency of the Year awards. We are excited to be working with Rabot 1745 and to continue to deliver for Balmonds and RedHouse.

Our mantra is to make great work with great people and our #tuesdaytalent continues to shine as we expand internationally.”

Category: Agency News
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