PR can improve a business in countless ways. Whether your business is a small start-up or an established brand, a quality PR campaign can take your business to the next level. Although the most effective PR strategies are always tailored to your bespoke requirements, all good PR campaigns consider the following components. Read on to
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In 2022, the lines between PR and marketing are more blurred than ever. The two share many similarities, and public relations and marketing can work together as part of the marketing mix to build your brand, increase traffic, and make more sales. That being said, PR and marketing are not the same. In this post,
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On Tuesday 27th November, we’re co-hosting How to Combine SEO & PR to Superpower your Online Lead Generation at Brighton’s Grand Central with Search Seven. This event will focus on how combining SEO tactics with a killer content strategy can increase your exposure online. As well as an informative presentation on the history of SEO, there
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It warms our hearts to tell stories that change the world. Here’s some great campaigns we’ve been privileged to work on recently. Boosting heritage restoration fundraising campaign Iconic Brighton Unitarian Church built by local architect Amon Henry Wilds and modelled on the ancient Temple of Theseus in Athens, is once again in need of help. They
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Can you tell your story? Your story is the most powerful thing you own. Unlike your products, services, or even your USP, nobody can copy it. If you can communicate your story in a compelling way, you’re going to come out ahead of the competition. But before you can tell your own story, you have
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Being part of the conversation is vital for brand success. We espouse the holy triumvirate of SEO + PR + Content as a great place to start drawing in audiences and to drive your bottom line. But how can you be sure your brand communication stands out from the crowd? Our friends at Digital Content
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Headlines are important I can’t emphasise too much just how important headlines are. If you were in catering, they’d be your TripAdvisor review, menu and Fred the Maître d’ – all in one. Like the smell of fresh baking bread, a good headline draws people in. If it’s really, really good they don’t have to
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We all know the importance of the client pitch. But if you don’t look slick, you’re already several points behind, because when you only had 60 minutes or less to impress, you have to look the part. Whilst we definitely don’t advocate style over substance, we do think that all your marketing collateral, be it documents
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Featured post by: Michelle Patel “Who’s your dream client – and why?” I sometimes ask that question at the end of a pitch. It’s not what people expect, and it’s very revealing. Fortunately, no-one has yet been glib enough to answer ‘you guys, of course’… that’s not what the question is for. I really want
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Featured post by: Steve Austins – Founder/Director, Bengo Media You must have overheard it. People talking in hushed, but excited, tones about S-Town, Serial, Dirty John or the latest podcast that they’ve discovered. One in ten adults in the UK now listen to podcasts every week – spending hours catching up with their favourite audio
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