Join Tuesday Media for a free online PR workshop for tech startup and scaleup founders on Tuesday 24th November.
You’ve built something brilliant. You’ve got a great product, an ambitious team and a business that’s going places. But how do you turn what you’re doing into a story that journalists actually want to cover?
PR for tech startups isn’t simply about announcing new products, funding rounds or business milestones. It’s about identifying the stories that matter to your audience, finding the right angle and understanding what makes journalists take notice.For many tech founders, securing media coverage can feel like a challenge. You know your business has something interesting to say, but knowing how to communicate it to the media is another matter.
The truth is, getting media attention isn’t simply about having something to announce. It’s about understanding what makes a story newsworthy, finding an angle that resonates and knowing how to capture a journalist’s interest.
That’s why we’re hosting The Anatomy of a Good PR Story, a free, one-hour online workshop designed to help tech startup and scaleup founders understand what makes a compelling media story and how to find one within their own business.
What makes a good PR story?
Not every company announcement is news. A new product, funding milestone or business expansion might be significant to your team, but that doesn’t automatically make it interesting to a journalist.
The strongest PR stories go beyond what a business is doing to explain why it matters, who it affects and why people should care now.
That might mean connecting your business to a wider industry trend, offering a fresh perspective on a topical issue or highlighting the people and experiences behind your innovation.
Understanding the difference between a company update and a genuinely newsworthy story is one of the most valuable skills a founder can develop when it comes to raising their profile.
Join us for The Anatomy of a Good PR Story
In this practical, one-hour session, we’ll explore how journalists think about stories and what founders can do to improve their chances of securing meaningful media coverage.
We’ll cover:
- What makes a great PR story: Why some stories get picked up while others are overlooked.
- The anatomy of a headline: What journalists are really looking for and how to capture their attention.
- Real-life PR examples: We’ll unpack successful media stories and explore what made them work.
- How to find your own story: Practical ideas to help you identify newsworthy opportunities within your business.
Whether you’re preparing for a product launch, raising investment, entering a new market or looking to build your reputation as an industry leader, this session will help you approach PR with a fresh perspective.
Event details
The Anatomy of a Good PR Story
Date: Tuesday 24th November 2026
Time: 1pm–2pm (GMT)
Location: Online
Cost: Free
Register for your free place here
Ready to get your business noticed?
At Tuesday Media, we work with ambitious founders and growing businesses to turn complex ideas and innovations into stories that people understand, remember and care about.
We know that every business has a story to tell. The challenge is finding the right one and knowing how to tell it.
Find out more about how Tuesday Media helps ambitious businesses build their profile through strategic PR and communications.
Join us on 24th November to discover how to identify the stories that could help put your business on the map.
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